Your description META TAG should be a brief synopsis of what your web site is about, or what your company does. Often it will include or mirror text from your home page.

I like to write up two descriptions, one that is very short and the other that is a little bit longer. That way, I can use the descriptions also when I do site submissions to the search indexes, which can have character limitations on the length of web site description allowed. On my web sites, I like to use the longer of the two descriptions, and I like to vary the description by page, in order to tailor the text to what that web page offers.

Your description META TAG should follow the following syntax:

meta name="description"

content="This is where I describe my company's products and services."

This ends our series on SEARCH ENGINES and META TAGS. Thank you for reading!.   Click here to read about Selecting the Right Technology/Design Firm to Meet your Needs.

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Yalia Technology Design was formed to fill a specific gap in the marketplace, as a company that offers clients something more than a traditional web design company. Pulling from expertise in the areas of technology, project management, marketing communications and branding, Yalia provides a multi-disciplinary approach to web design and custom application development. More than just a technology company - we also offer a full range of marketing services including traditional collateral design, brand consulting, online and email marketing services, search engine optimization and search engine submissions.