Search Engine Optimization

Yalia Technology Design has over 9 years of online marketing and search engine optimization experience.  In that time, we have learned what works - and what doesn't - when it comes to escalating your web site to the top of the pile on Google and other search engines. When we engage with a client for OLM services, we start with defining what your goals are for your business and your online presence.  We like to set S.M.A.R.T. goals (Specific, Measurable, Attainable, Realistic and Time-bound) since those are the type of goals which are most likely to succeed in any project management oriented scenario.

What works:

• keyword analysis
• keyword optimization
• selective link exchanges
• content development
• PPC and paid placement programs
• getting listing in human-edited directories including ODP (Open Directory Project)
• auxilliary sites
• article placements
• there's much more, but some of our work is highly proprietary and available only to our paid clients.

What doesn't work:

• keyword spamming
• framed pages
• burdening your site code with too much code versus content
• creating pages that search engines can't read
• nondiscriminatory link exchanging, includingfree for all links pages
• search engine spamming
• relying on meta tags alone
• doorway pages

What we do:

• We take the time to learn your market and gauge how your competitors are doing relative to you in rankings.
• We develop a comprehensive OLM plan to help you meet your goals
• We do keyword analysis in order to ensure your site is targeted toward attainable keyword sets
• We spend the time it takes to develop successful link network
• We provide you with tools for your web site to make it easy for you to manage some of the OLM activities on your own time. This also allows you to keep developing your OLM program long after our service contract is up.
• We will manage your PPC and paid placement programs, if you wish to pursue those options
• We provide comprehensive reports to you on search engine placement for the top search engines, including Google, AltaVista,  and Metacrawler.  Note that MetaCrawler Searches: Google, Yahoo, Ask Jeeves, About, Overture and more.
• We offer a performance guarantee - if you are not satisfied for any reason after 4 months of services, you may cancel the remainder of our services at no charge.

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