S.M.A.R.T. Goals and Planning

Planning is the first step in any successful project. Setting goals is a key part of the planning process. Many clients will come to me with a web marketing project with the goal of being "#1 on the search engines" - #1? For which keywords? For which search engines?.

S.M.A.R.T. goals are:

• Significant
• Measurable
• Attainable
• Realistic
• Time bound (tangible)

[more]