Search engines use your meta tags to index and describe your web site. Meta tags are positioned in the html of each web page. Meta tags contain the title, description, keywords, robot instructions and more for your web site so that visiting search engines and search indexes can properly interpret your site's content and relevance to specific search terms. By optimizing your meta tags, you increase your site's chances of being displayed in the top search results for some search engines. Other search engines, like Google, rely on complex algorithms to determine site ranking based on the relevance of the site to the overall web. Google's PageRank algorithm.[more]